Applying Storytelling to Job-Search Marketing Communications

Price: $US0.00

Instructor: Hansen

Starts: Feb. 11, 2020

Duration: 3 weeks

Institution: Empowering Classes

Seats Available: unlimited


Research indicates that stories are more memorable than facts and well-suited to creating a sense of connection between storyteller and listener. Thus, in a job interview, where the interviewer is the listener and the job-seeker the storyteller, the interviewer is more likely to remember accomplishments expressed as stories and is more likely to relate to them on an emotional level. Stories also make resumes and cover letters more memorable and effective. Learn how to apply storytelling to describe strengths and accomplishments in your job-search marketing materials.